Rachel Edler
From Santa Rosa, California. As a graphic designer, my mission is to breathe life into ideas, transforming them into visually captivating creations that resonate with audiences. I believe in the power of design to tell stories, evoke emotions, and spark connections. With every project, my aim is to not just meet expectations but to exceed them, by crafting designs that not only reflect the essence of your brand but also leave a lasting impression.
- 20 + Years of Experience
Professional Skills
Marketing
Whether it's shaping identities, crafting marketing materials, or conceptualizing unique designs, I am dedicated to bringing your vision to life with creativity, passion, and precision. Let's collaborate and embark on a journey to unleash the full potential of your brand through the art of design.
Logo Design
Looking to give your brand a unique identity that stands out in a crowded market? Look no further. As a graphic designer specializing in logo design, I'm here to transform your vision into a powerful visual symbol that speaks volumes about your brand.
Packaging
As a graphic designer specializing in packaging design, I understand the power of thoughtful and visually striking packaging to communicate your brand story and captivate your audience. From concept to execution, I'll work closely with you to ensure that every aspect of your packaging reflects the essence of your brand and speaks to your target market.
Wine Label Design
From elegant typography to captivating imagery, I craft labels that command attention on the shelf and resonate with discerning wine enthusiasts. Let's collaborate to create labels that elevate your brand, leaving a lasting impression on every connoisseur who uncorks a bottle of your exceptional wine.
Trade Show Materials
Step into the spotlight and captivate your audience with stunning trade show display designs that command attention and leave a lasting impression. I blend creativity and strategic thinking to craft visually striking exhibits that showcase your brand in the best possible light.
In-Store Displays
Elevate your brand's presence and captivate customers at every turn with expertly crafted in-store displays. From dynamic window displays to interactive product showcases, I blend creativity and strategic design to bring your brand to life in-store.
Portfolio
Resume
Education
A.A. Degrees - Graphic Design
Graphic Design
Digital Media: Web & Multimedia
Art History (2025)
Certificates - Graphic Design
Applied Graphics
Adobe Applications Specialist
Adobe Certification Training in Photoshop
Adobe Certification Training in InDesign
Adobe Certification Training in Illustrator
Digital Media: Interactive Multimedia
Graphic Design Production Fundamentals
Web Site Development
HTML Web Content Developer
A.A. Degrees -Misc.
Women's & Gender Studies
Native American Studies
Philosophy
Anthropology
History
Psychology
Religious Studies
Humanities
Social and Behavioral Sciences
Social Justice
Sociology (2025)
Experience
Corporate Graphic Designer
Creating beautiful in-store display posters and marketing materials. Designing a wide range of private label packaging.
Creative Director
Designed and produced all printed and digital marketing materials. This included wine label design, DTC communications, brochures, social media, website graphics, banners, signs, sellsheets, product inserts and more.
Maintained and managed company website, designed landing pages, created new graphics and updated products.
Designed and managed customer communications through email and social media.
Worked closely with company CEO as well as the Marketing Director, Hospitality, Tasting Room Management and Sales Team.
Senior-level strategic planning with outside agencies, clients and investors.
Graphic Design Specialist
Responsible for designing national marketing campaigns, company branding and packaging. Worked closely with marketing and social media to create print and online advertising as well as updating brand websites and creating websites for new brands. Main duties included wine label design, brand development, creation of point-of-sale marketing materials for all brands in company portfolio and assisting the sales team with graphic requests. Duties also included creating Powerpoint presentations, trade show displays, video editing, 3D mock-ups and product photography.
Graphic Designer
Created seasonal/flow promotions and ads for big name wine brands
including Rodney Strong Vineyards, Hahn Family Wines, Ferrari Carano,
Delicato Familly Vineyards and Jackson Family Wines. Created product
packaging, point-of-sale displays and digital marketing promotions.
Designed ads for placement in Wine Enthusiast and Tasting Panel Magazine.